In a world where billions of people have email addresses, it’s an email marketer’s dream to have the ability to promote products and services to so many prospects. However, this comes with an unavoidable drawback: the average person receives dozens of emails a day, all clamoring for attention that is in limited supply. Most people will skim over an email to get a basic understanding of its general contents. With such little attention to spare, your email needs to be gripping enough in both its layout and content to hold their attention and encourage them to act. It is why you must carefully consider the design of your email, crafting each section to achieve the best possible engagement from a skimming eye. Here’s a guide highlighting fourteen elements of good email design that you can apply to increase the success rates of your marketing strategy.