In a world where billions of people have email addresses, it’s an email marketer’s dream to have the ability to promote products and services to so many prospects. However, this comes with an unavoidable drawback: the average person receives dozens of emails a day, all clamoring for attention that is in limited supply. Most people will skim over an email to get a basic understanding of its general contents. With such little attention to spare, your email needs to be gripping enough in both its layout and content to hold their attention and encourage them to act. It is why you must carefully consider the design of your email, crafting each section to achieve the best possible engagement from a skimming eye. Here’s a guide highlighting fourteen elements of good email design that you can apply to increase the success rates of your marketing strategy.

If you plan to rely on email marketing as one of the main avenues to grow your business, setting things up with an effective ESP is an important step. An ESP is an abbreviation of an Email Service Provider, and it is a term describing a company that offers email creation and distribution services to its clients. An ESP allows you to craft, store and send emails to people, so yes, Gmail, Yahoo, Outlook, and so on are ESPs. However, there’s more to what an ESP can do for your business. So read on to see what makes for a good platform and the considerations you should make before choosing the best one for your business.

Email marketing is a great way to stay in touch with your customers and nurture them. But are you confused about the language used? Do you know what an autoresponder or a drip campaign is? This handy glossary has all of the terminology, definitions, and examples that will help you understand email marketing better.

Do you want to know what to do to maintain high email deliverability rates? You have come to the right place. Here is your one-stop-shop guide to making sure that your emails reach your subscriber’s inboxes without a hitch.

Web fonts offer designers a plethora of creative options that they previously weren’t able to express. They can create web pages with attention-grabbing and unique typography, which reflects the brand identity of the website in an innovative way.