The email marketing strategy can be the backbone of any business. It’s imperative that you create a plan to capture your audience’s attention. The success of your company relies on it! This blog post will cover six essential elements for an email marketing strategy, including how they can help grow your business and revenue.
This blog post explores what steps are needed to have a successful campaign and what you should include in each step of the process to achieve this goal. You’ll be able to learn why these six elements are so essential and how they can help grow your business through increased engagement rates and sales numbers.
Identify Your Audience
The first step in any email campaign should always be identifying your audience. Be clear about who the recipients of the emails will be. Categorising them in terms of; their age, gender, location, interests, and other demographic information can help determine how to tailor the message for them.
For example, a company targeting email messages to parents of toddlers might include email discounts for children’s clothing. In contrast, a company targeting email messages to women over 40 years old might offer reduced rates on cosmetics or clothing.
Personalize the Email Experience
Email marketing is an excellent way to build relationships with your customers. Sending a personal email, rather than one that goes out in bulk, can make them feel more valued and engaged, which will lead to higher conversions for you. Here are some ways we suggest making it personalized:
By time zone: Think about the places your subscribers are in. Email marketing services usually offer time zone-specific placement options, so you can make sure they get their newsletters at an optimal time for them regardless of where they live.
By content: The best way to get your subscribers more engaged is to include different content in each email. For example, if you know that one of the subscriber’s favorite topic is travel – include a few articles on the subject each week. Have several versions based on their interests and see which perform better. You can make offers or coupons for those specific items too. Always remember to keep it friendly and relevant to the reader with words like “you” and “your.”
By subject line: To stay engaged with users, you should send them personalized subject lines based on their past behavior. For example, loyal customers might be more receptive to “If You Love Our [Product], You’ll Definitely Love This New Feature!”.”
In contrast, non-purchasing subscribers may respond better when they’re told, “You Signed Up But Never Purchased Anything – Check Out These Exclusive Deals.”
By name: Provide your email recipients with a personal touch by including their name in the greeting. If your company is personable and lively enough, it is wise to have a specific contact write them instead of always having one general voice speak at everyone.
Use the Right Email Template
The importance of email marketing templates cannot be overstated. Ideally, you want to have a clean and functional template with eye-catching colors that complement your website design; fonts should also be easy to read.
You’ll need buttons instead of text for calls-to-action, and make sure the font size on those are big enough, so they’re visible across different devices (e.g., from desktop computer screens, smartphones or tablets). Nowadays, many people prefer mobile browsing, which means it’s crucial for your template to work in all sorts of contexts and look great.
Insights inform the best email strategies. As you play around with messaging, page layouts, templates, and content techniques – make sure to always test them out for yourself. The only way to learn what works well is by trying new things constantly.
For Instance, see how different messages impact the number of signups your receive from a newsletter campaign or notice if allocating space on pages affects conversion rates?
Segment your list into 2-3 groups and try different newsletters with the same message in order to get feedback across varied audiences – this will help you determine which layout resonates most effectively with people who want more information about services or products.
Choose the Perfect Content
Content is the new currency. When it comes to your email marketing, ensure that you always deliver on what was promised to maintain trust with subscribers and keep them engaged over time.
To do this effectively, use short and sweet content such as catchy headlines or scannable teasers for more information with links included so readers can quickly jump between sections without losing their place within a newsletter – especially when they are pressed for time. Remember, on average; a reader spends less than 20 seconds reading your newsletter.
Make Subscribing Easy
Signing up for a newsletter should be as easy as possible. When you make it quick and painless, your subscribership will grow in no time! These are just some of the ways that can help:
Incorporate a website overlay. The AddThis Audience Targeting rule allows displaying email collection lightboxes when a visitor takes specific actions on your site. For example, the audience targeting can trigger if someone visits your website for the first time or has viewed a certain number of pages; and displays exit intent with pop-ups that ask visitors to subscribe to emails.
Display signup areas prominently. A clear signup button is a necessity on any website. But you also need to be strategic and place your call-to-action in the highest traffic areas of your site, like navigation bars or content pages. This way, no matter what page they end up at, visitors will have an opportunity to sign up for updates from our company.
Utilize social media integrations to reach a wider audience. With companies like MailChimp and Constant Contact, recipients can sign up for your email list without ever having to leave their newsfeed on Facebook or Twitter.
Effective Email Marketing Strategy
Email marketing is one of the most cost-effective and efficient ways to reach your customers. You can’t afford not to have an email strategy that you’re following through regularly. We’ve provided six essential elements for creating an effective email marketing plan.
If any of these sound like they would be helpful in your own business, we are here to help. Let’s talk about how we can work together so that you don’t miss out on opportunities or leave money on the table when it comes to driving sales with emails. Contact us today to see what our team at sendonomics can do for you.