The subject line is the first thing that people see in their email inboxes. It grabs attention and tells them what they can expect to find inside of your message. However, writing a persuasive email subject line isn’t as easy as it sounds. When crafting an email’s subject line, there are many things to consider, such as how you want the reader to feel about your message, who the recipient is, and how well you know them.
This blog post will go through all these factors and more to have everything you need to create a perfect subject line!
Trigger Call to Action
In a survey of over 700,000 emails from 11 companies with an average open rate of 26%, it was found that subject lines using action verbs did better than those without any at all.
To get your email read, make it pop with action-oriented verbs. At the beginning of your subject line, you can include words that don’t leave a reader wondering what they should do next. Words like “Shop” or “Learn” Those short instructions work well in an inbox where emails usually have just one sentence to convince someone to open them up and find more information about whatever is being presented.
Create a Sense of Urgency and Scarcity
People want what they can’t have – that’s why scarcity works as an effective way to get people interested in what you’re selling (and don’t be afraid to use it). You might offer limited-time discounts or let customers know when supplies will run out or become unavailable.
It may seem like everyday items on Amazon are always “in stock,” but if someone doesn’t buy soon enough, there won’t be any left! Make sure your customer knows about these deadlines by including them in your subject.
Avoid the No-reply Sender Name
Many people will be surprised to know that a sender name is one of the most essential aspects when it comes to building trust with subscribers. It’s not an easy task, either.
A good example would be “firstname.lastname@example.org.” Isn’t this inviting enough? 😉 But what about you? Are your subscriber recipients able to recognize who they’re dealing with by simply looking at your email address in their inboxes?
You may want to reconsider using something like “email@example.com” because nobody wants spam coming from someone or somewhere unknown, and if there are no replies back, how can we really build any sort of rapport between us two parties?
Add Numbers In Your Subject Line
There is an art to writing listicles, which can bring you twice as much traffic when utilized correctly. Titles and headlines are key elements in this process, with numbers being most effective if they come at the beginning of either one or both. Subject lines also play a role in catching readers’ attention and providing them with information about what your article entails so that it stands out among all other emails clogging their inboxes every day.
Numbers have been shown to not only catch readers’ eyes but also provide credibility for your post by letting people know upfront exactly what kind of content they will be reading through, whether it is merely informative or based on facts from research studies done specifically for the piece.
DON’T USE ALL CAPS or overuse exclamation points!!!
A subject line that says “OPEN NOW AND RECEIVE A FREE TRIAL” or “50% off coupon today only!!” isn’t going to get your email opened. It’ll probably get your email ignored.
Unsurprisingly a study from the Radicati Group found 85% of respondents prefer an all-lowercase subject line to one in all caps – and these tactics are disruptive. So instead of using spammy techniques like this, just stand out by sticking with what you know works best: clarity and intentionality about why people should open up your message now rather than later.
Segment Your Lists
When you customize your content for each recipient, it shows them that you’re interested in their needs and wants. When they open an email from a company or organization, of course, they want to see something relevant to themselves.
You can personalize the emails sent to your customers based on their preferences and behavior — from which forms they’ve filled out, to what industries they’re in, or even where we live!
For instance, if someone is a vegetarian but lives close by one of your best steakhouses, then the restaurant will tailor an email blast about it specifically just for them. They will use the information they might already know, like how many kids she has or her favorite color.
Keep Your Word
By making promises in your email subject line, you are setting expectations for what will be delivered. If the content of the message doesn’t live up to these high standards, then your reader’s trust and confidence may decrease, which could cause a lower open rate or an increased unsubscribe rate.
Your email subject line is one way that you have to make good on a promise made at first sight with readers: it must deliver something enticing enough (or well-written) so as not to disappoint those who clicked into its link from curiosity alone. They did click through, after all!
You probably know that the subject line of your email is one of the most critical factors in what makes it get opened. But did you also know there are specific rules to follow when writing a persuasive email subject line? Whether you’re an online retailer, small business owner, or marketer at a Fortune 500 company, these are seven tips for crafting compelling and effective emails with captivating subject lines.
We hope these examples will help make this seemingly daunting task more manageable. Let us know if you have any other questions about how best to write your next marketing campaign headline.
Contact us if you need more information on our services or want some feedback before launching out into the world wide web by yourself! We would be happy to chat with you about your goals and how we can help.