The welcome series of emails is one of the most valuable aspects of interaction with new, prospective customers for any business. Statistically speaking, this set of emails receives the highest rates of engagement out of all email correspondence.
Newsletters are one of the most effective ways to build relationships with your customers and keep them informed about new products and services they may be interested in. However, creating an email newsletter that your subscribers and customers will find valuable can be challenging.
Web fonts are a great way to make your email stand out from the crowd and give it personality. But they do have their disadvantages, so be sure you’re aware of them before deciding whether or not web fonts for emails is right for you.
SMS has been around since the 1980s, but it is only recently that people have started to take notice of its marketing power. It’s not just a way to send short messages to customers and prospects anymore – SMS marketing is now being used by businesses as a way to engage with their audiences and increase sales.
Did you know that welcome emails have one of the highest engagement rates of all marketing emails? Research has found that they generate about 4 times more opens and about 5 times more clicks than most emails in a marketing campaign on average. Why is this?
Popup forms can be surprisingly effective at turning a website visitor into a subscriber to your mailing list. With a statistically confirmed conversion rate of about 3.09%, you can’t afford to miss out on them as a chance to increase sales for your business. So what is it about exit-intent popups that make them essential to your growing business?
