Your website is probably the single most effective way to make sales and build your email list. So have you thought about using exit-intent popups to maximize the experience?
Popup forms can be surprisingly effective at turning a website visitor into a subscriber to your mailing list. With a statistically confirmed conversion rate of about 3.09%, you can’t afford to miss out on them as a chance to increase sales for your business. So what is it about exit-intent popups that make them essential to your growing business?
What is the appeal of an exit-intent popup?
The true power of an exit-intent popup can only be unlocked when the visitor has developed an interest in your brand from browsing the site. So a good website with strong content acts as a good draw. However, the “draw” may not turn into a conversion if the user leaves at the end of their visit without taking any action. It is here that an exit-intent popup serves as the hook to recapture their attention one more time before they go. They may be distracted, in a hurry, or just not interested enough to make a purchase or join your mailing list at the moment of their exit. An exit-intent popup is a carefully placed reminder that may nudge them back into signing up!
It’s not enough to have an exit-intent popup present; it needs to be engaging enough to encourage action from your website visitors. Here are five things you can do to make the exit-intent popup forms on your website more effective and more likely to convert.
- Make your popup look good.
An aesthetically pleasing exit-intent popup form could be just the thing to bring a leaving visitor’s attention back to your brand. Take a more creative approach to the design of your popups with imagery that is appealing and thematic to the nature of the products or services that you promote. For instance, a food-related website could include a picture of a meal item to draw a user’s attention. Colorful text and artistic images are more likely to hold a person’s attention better than plain windows that could appear annoying. Most importantly, the popup design NEEDS to be in line with the branding of your business!
- Personalize your popups as much as possible.
In general users tend to gravitate towards content that is more relatable to them. You achieve relatability by making your exit-intent popups more personalized in some of the following ways.
- Mention your user’s geographical location in your message.
- Include information about a product or service that they have shown interest in based on their browsing history.
- Mention yourself (as a business person) within the popup, either directly making an offer to a user or talking about yourself in a short copy. It gives visitors the feeling that they are connecting with a person instead of a bot.
- Present the value within your exit-intent popup.
A barely interested visitor to your website is more likely to take action if your exit-intent popup contains an enticing offer for them. Present the value in the form of a free item, a demo, a trial, or a discount on a purchase, and it could persuade a visiting user to sign up or make a purchase. Sometimes, all a user needs is an offer that is hard to pass up to nudge them into action.
- Create a clear call to action.
If you intend to get a website visitor to sign up for your email list, then your exit-intent popup needs to guide them to do so. A straightforward call to action message encourages them to sign up by letting them know exactly what they are getting. In this case, it could be the item of value that you are offering, or just free weekly tips via email. Reflect this in your CTA message with actionable phrases such as “get a free trial” or “request a quote,” for example. Where possible, highlight your CTA with bold, easy-to-spot colors that draw users’ attention.
- Use persuasive copy.
Since the goal of an exit-intent popup is to entice your website visitors to sign up one last time, the tone of your written content needs to be persuasive. Grab their attention with the words and phrases such as “before you go” or “wait” to keep them hooked. Talk to them directly by using the word “you” to address them. Use the word “my” within your call to action, making users feel like the benefit is personal and specific to them. Don’t overlook the influential impact of language and tone in your writing.
Treat your exit-intent popup like a second chance to make an impression on a visitor to your website. Make the chance count by attracting their straying attention. Tailor your message to their needs with a mix of personalization, persuasive writing, and the clarity of your CTA. A well-planned exit-inten
