Did you know that welcome emails have one of the highest engagement rates of all marketing emails? Research has found that they generate about 4 times more opens and about 5 times more clicks than most emails in a marketing campaign on average. Why is this?
Popup forms can be surprisingly effective at turning a website visitor into a subscriber to your mailing list. With a statistically confirmed conversion rate of about 3.09%, you can’t afford to miss out on them as a chance to increase sales for your business. So what is it about exit-intent popups that make them essential to your growing business?
Email personalization involves closely monitoring user behavior and utilizing that information to address them directly in your promotional communication. People tend to interact with content that is more relatable to their needs. These personalization tips make your emails even more relatable, turning your engaging messages into increased sales.
When your email subscriber list starts to accumulate inactive users, don’t be so quick to discard them all. Depending on their engagement history with your brand, a good number of them may be encouraged to return to activity. Carefully dealing with unengaged subscribers could mean the difference between recovered and lost sales.
So you’ve put together a mailing list of the people that are interested in your brand. Perhaps you have an email marketing campaign running, hoping to turn leads into successful conversions. Yet however much you try, the engagement rates for your emails remain woefully low.
Email retargeting can be an essential part of retaining engagement with your brand. Proper execution of this strategy could help to boost sales by reigniting interest in your business. Integrate it into your email marketing strategy and watch as your subscriber list turns from dormant leads to increased purchases over time!
