6 Tips To Help Improve Your Email Subject Lines
Callum

6 Tips To Help Improve Your Email Subject Lines

Did you know that the subject line of your email is one of the essential aspects in deciding whether or not someone will open it? It might seem like an insignificant detail, but it’s been found that a good subject line can increase your open rate by 19%. According to Invesp, 47% of email recipients open an email based on the subject line.

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7 Ways To Figure Out Why Users Unsubscribe And Fix The Problem
Callum

7 Ways To Figure Out Why Users Unsubscribe And Fix The Problem

We have all been there: you start reading an email newsletter and its just not a good experience, so then click the unsubscribe button a few days later. It is not intentional- we are just too busy to keep up with the content. But when users continue to unsubscribe from your emails, it could mean that there is something wrong with what you are sending out.

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How Artificial Intelligence Can Enhance Your Email Marketing Strategy
Callum

How Artificial Intelligence Can Enhance Your Email Marketing Strategy

Artificial intelligence is changing the way we do things online, and email marketers are not exempt from this change. In fact, AI is already being used by some of the biggest names in email marketing to improve their campaigns’ performance. So how does artificial intelligence work with email marketing? Let’s find out.

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5 Elements of a Successful Welcome Email Series
Callum

5 Elements of a Successful Welcome Email Series

The welcome series of emails is one of the most valuable aspects of interaction with new, prospective customers for any business. Statistically speaking, this set of emails receives the highest rates of engagement out of all email correspondence.

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5 Ways to Create More Value-Based Emails
Callum

5 Ways to Create More Value-Based Emails

Newsletters are one of the most effective ways to build relationships with your customers and keep them informed about new products and services they may be interested in. However, creating an email newsletter that your subscribers and customers will find valuable can be challenging.

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