If email marketing is not a part of your e-commerce strategy, you are missing out on one of the most effective ways to grow your e-commerce business. You can use email marketing for so much more than just emailing customers with newsletters and promotions.
Regardless of the specific industry, effective email campaigns fare better than social media ads. They have a more personal reach to an audience, and it is impossible to overlook their high ROI and engagement rates.
The welcome series of emails is one of the most valuable aspects of interaction with new, prospective customers for any business. Statistically speaking, this set of emails receives the highest rates of engagement out of all email correspondence.
Newsletters are one of the most effective ways to build relationships with your customers and keep them informed about new products and services they may be interested in. However, creating an email newsletter that your subscribers and customers will find valuable can be challenging.
SMS has been around since the 1980s, but it is only recently that people have started to take notice of its marketing power. It’s not just a way to send short messages to customers and prospects anymore – SMS marketing is now being used by businesses as a way to engage with their audiences and increase sales.
Did you know that welcome emails have one of the highest engagement rates of all marketing emails? Research has found that they generate about 4 times more opens and about 5 times more clicks than most emails in a marketing campaign on average. Why is this?
