but they can also be a huge pain. Every day we see sites that bots have spammed, and it’s time to talk about how to prevent this from happening to you.
The effectiveness of any email marketing plan relies on how receptive your mailing list is. Engagement is highly dependent on whether or not your subscribers are still willing to receive and interact with your messages. Alas, there comes a time when some users become inactive, and with it, your open and click-through rates go down.
Many online entrepreneurs dismiss email as unnecessary, or worse, a relic of a bygone era. However, email marketing is the single most effective channel for generating leads. It’s also the cheapest.
Email marketing is an effective way for brands to connect with their customers. In fact, it’s so popular that there are now 3.9 billion email users worldwide, and this number is expected to increase even more by 2023!
Did you know that the subject line of your email is one of the essential aspects in deciding whether or not someone will open it? It might seem like an insignificant detail, but it’s been found that a good subject line can increase your open rate by 19%. According to Invesp, 47% of email recipients open an email based on the subject line.
We have all been there: you start reading an email newsletter and its just not a good experience, so then click the unsubscribe button a few days later. It is not intentional- we are just too busy to keep up with the content. But when users continue to unsubscribe from your emails, it could mean that there is something wrong with what you are sending out.
