6 Essential Elements of an Email Marketing Strategy
Callum

6 Essential Elements of an Email Marketing Strategy

The email marketing strategy can be the backbone of any business. It’s imperative that you create a plan to capture your audience’s attention. The success of your company relies on it! This blog post will cover six essential elements for an email marketing strategy, including how they can help grow your business and revenue. 

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SMS Short vs. Long Codes: What's the Difference?
Callum

SMS Short vs. Long Codes: What’s the Difference?

Although text messaging is the most effective marketing channel with open rates of about 98%, it can also be quite confusing. There are many different ways to send messages, and it’s hard to keep up with the newest developments in the space. 

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7 Tips to Write a Persuasive Email Subject Line
Callum

7 Tips to Write a Persuasive Email Subject Line

The subject line is the first thing that people see in their email inboxes. It grabs attention and tells them what they can expect to find inside of your message. However, writing a persuasive email subject line isn’t as easy as it sounds.

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Do You Have a Sunset Automation Policy for Your Email Marketing Plan?
Callum

Do You Have a Sunset Automation Policy for Your Email Marketing Plan?

The effectiveness of any email marketing plan relies on how receptive your mailing list is. Engagement is highly dependent on whether or not your subscribers are still willing to receive and interact with your messages. Alas, there comes a time when some users become inactive, and with it, your open and click-through rates go down.

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