If email marketing is not a part of your e-commerce strategy, you are missing out on one of the most effective ways to grow your e-commerce business. You can use email marketing for so much more than just emailing customers with newsletters and promotions.
Artificial intelligence is changing the way we do things online, and email marketers are not exempt from this change. In fact, AI is already being used by some of the biggest names in email marketing to improve their campaigns’ performance. So how does artificial intelligence work with email marketing? Let’s find out.
The welcome series of emails is one of the most valuable aspects of interaction with new, prospective customers for any business. Statistically speaking, this set of emails receives the highest rates of engagement out of all email correspondence.
Newsletters are one of the most effective ways to build relationships with your customers and keep them informed about new products and services they may be interested in. However, creating an email newsletter that your subscribers and customers will find valuable can be challenging.
Web fonts are a great way to make your email stand out from the crowd and give it personality. But they do have their disadvantages, so be sure you’re aware of them before deciding whether or not web fonts for emails is right for you.
Did you know that welcome emails have one of the highest engagement rates of all marketing emails? Research has found that they generate about 4 times more opens and about 5 times more clicks than most emails in a marketing campaign on average. Why is this?
