Email marketing is an effective way for brands to connect with their customers. In fact, it’s so popular that there are now 3.9 billion email users worldwide, and this number is expected to increase even more by 2023!
Did you know that the subject line of your email is one of the essential aspects in deciding whether or not someone will open it? It might seem like an insignificant detail, but it’s been found that a good subject line can increase your open rate by 19%. According to Invesp, 47% of email recipients open an email based on the subject line.
We have all been there: you start reading an email newsletter and its just not a good experience, so then click the unsubscribe button a few days later. It is not intentional- we are just too busy to keep up with the content. But when users continue to unsubscribe from your emails, it could mean that there is something wrong with what you are sending out.
If email marketing is not a part of your e-commerce strategy, you are missing out on one of the most effective ways to grow your e-commerce business. You can use email marketing for so much more than just emailing customers with newsletters and promotions.
Artificial intelligence is changing the way we do things online, and email marketers are not exempt from this change. In fact, AI is already being used by some of the biggest names in email marketing to improve their campaigns’ performance. So how does artificial intelligence work with email marketing? Let’s find out.
Regardless of the specific industry, effective email campaigns fare better than social media ads. They have a more personal reach to an audience, and it is impossible to overlook their high ROI and engagement rates.
