Double Opt-In: 8 Reasons Why You Should Move Towards It
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Double Opt-In: 8 Reasons Why You Should Move Towards It

Double opt-in was introduced as an anti-spam measure, but with the rise of email marketing tools like Mailchimp and Constant Contact, double opt-in isn’t as much of a problem anymore. The real reason double opt-in is gaining popularity again is because of how effective it can be at reducing unsubscribes and bounces from your list. Here are five reasons why you should start using double opt-ins on your website today.

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Do You Have a Sunset Automation Policy for Your Email Marketing Plan?
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Do You Have a Sunset Automation Policy for Your Email Marketing Plan?

The effectiveness of any email marketing plan relies on how receptive your mailing list is. Engagement is highly dependent on whether or not your subscribers are still willing to receive and interact with your messages. Alas, there comes a time when some users become inactive, and with it, your open and click-through rates go down.

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7 Ways To Figure Out Why Users Unsubscribe And Fix The Problem
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7 Ways To Figure Out Why Users Unsubscribe And Fix The Problem

We have all been there: you start reading an email newsletter and its just not a good experience, so then click the unsubscribe button a few days later. It is not intentional- we are just too busy to keep up with the content. But when users continue to unsubscribe from your emails, it could mean that there is something wrong with what you are sending out.

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How Artificial Intelligence Can Enhance Your Email Marketing Strategy
Callum

How Artificial Intelligence Can Enhance Your Email Marketing Strategy

Artificial intelligence is changing the way we do things online, and email marketers are not exempt from this change. In fact, AI is already being used by some of the biggest names in email marketing to improve their campaigns’ performance. So how does artificial intelligence work with email marketing? Let’s find out.

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