Do You Have a Sunset Automation Policy for Your Email Marketing Plan?
Callum

Do You Have a Sunset Automation Policy for Your Email Marketing Plan?

The effectiveness of any email marketing plan relies on how receptive your mailing list is. Engagement is highly dependent on whether or not your subscribers are still willing to receive and interact with your messages. Alas, there comes a time when some users become inactive, and with it, your open and click-through rates go down.

Read More
7 Ways To Figure Out Why Users Unsubscribe And Fix The Problem
Callum

7 Ways To Figure Out Why Users Unsubscribe And Fix The Problem

We have all been there: you start reading an email newsletter and its just not a good experience, so then click the unsubscribe button a few days later. It is not intentional- we are just too busy to keep up with the content. But when users continue to unsubscribe from your emails, it could mean that there is something wrong with what you are sending out.

Read More
How Artificial Intelligence Can Enhance Your Email Marketing Strategy
Callum

How Artificial Intelligence Can Enhance Your Email Marketing Strategy

Artificial intelligence is changing the way we do things online, and email marketers are not exempt from this change. In fact, AI is already being used by some of the biggest names in email marketing to improve their campaigns’ performance. So how does artificial intelligence work with email marketing? Let’s find out.

Read More
Create High Converting Exit-Intent Popups With These 5 Hacks
Callum

Create High Converting Exit-Intent Popups With These 5 Hacks!

Popup forms can be surprisingly effective at turning a website visitor into a subscriber to your mailing list. With a statistically confirmed conversion rate of about 3.09%, you can’t afford to miss out on them as a chance to increase sales for your business. So what is it about exit-intent popups that make them essential to your growing business?

Read More
testimonials

Subscribe For Exclusive Email Marketing Tips Every Week!