Inactive Subscribers

Double Opt-In: 8 Reasons Why You Should Move Towards It

Double opt-in was introduced as an anti-spam measure, but with the rise of email marketing tools like Mailchimp and Constant Contact, double opt-in isn’t as much of a problem anymore. The real reason double opt-in is gaining popularity again is because of how effective it can be at reducing unsubscribes and bounces from your list. Here are five reasons why you should start using double opt-ins on your website today.

Callum October 29, 2021

5 Reasons Why You Should Never Buy An Email List For Marketing

marketing takes time and effort to be successful. An email list can take years and years to build up, so you want to make sure that anyone you buy from has been well taken care of- otherwise, it will be basically useless for your purposes.

Callum October 22, 2021

The Ultimate Guide to Preventing Bots from Spamming your Signup Forms

but they can also be a huge pain. Every day we see sites that bots have spammed, and it’s time to talk about how to prevent this from happening to you.

Callum September 13, 2021

Do You Have a Sunset Automation Policy for Your Email Marketing Plan?

The effectiveness of any email marketing plan relies on how receptive your mailing list is. Engagement is highly dependent on whether or not your subscribers are still willing to receive and interact with your messages. Alas, there comes a time when some users become inactive, and with it, your open and click-through rates go down.

Callum August 30, 2021

7 Ways To Figure Out Why Users Unsubscribe And Fix The Problem

We have all been there: you start reading an email newsletter and its just not a good experience, so then click the unsubscribe button a few days later. It is not intentional- we are just too busy to keep up with the content. But when users continue to unsubscribe from your emails, it could mean that there is something wrong with what you are sending out.

Callum July 31, 2021

How Artificial Intelligence Can Enhance Your Email Marketing Strategy

Artificial intelligence is changing the way we do things online, and email marketers are not exempt from this change. In fact, AI is already being used by some of the biggest names in email marketing to improve their campaigns’ performance. So how does artificial intelligence work with email marketing? Let’s find out.

Callum July 17, 2021