6 Essential Elements of an Email Marketing Strategy
Callum

6 Essential Elements of an Email Marketing Strategy

The email marketing strategy can be the backbone of any business. It’s imperative that you create a plan to capture your audience’s attention. The success of your company relies on it! This blog post will cover six essential elements for an email marketing strategy, including how they can help grow your business and revenue. 

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7 Tips to Write a Persuasive Email Subject Line
Callum

7 Tips to Write a Persuasive Email Subject Line

The subject line is the first thing that people see in their email inboxes. It grabs attention and tells them what they can expect to find inside of your message. However, writing a persuasive email subject line isn’t as easy as it sounds.

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Do You Have a Sunset Automation Policy for Your Email Marketing Plan?
Callum

Do You Have a Sunset Automation Policy for Your Email Marketing Plan?

The effectiveness of any email marketing plan relies on how receptive your mailing list is. Engagement is highly dependent on whether or not your subscribers are still willing to receive and interact with your messages. Alas, there comes a time when some users become inactive, and with it, your open and click-through rates go down.

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6 Tips To Help Improve Your Email Subject Lines
Callum

6 Tips To Help Improve Your Email Subject Lines

Did you know that the subject line of your email is one of the essential aspects in deciding whether or not someone will open it? It might seem like an insignificant detail, but it’s been found that a good subject line can increase your open rate by 19%. According to Invesp, 47% of email recipients open an email based on the subject line.

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