SMS Short vs. Long Codes: What's the Difference?
Callum

SMS Short vs. Long Codes: What’s the Difference?

Although text messaging is the most effective marketing channel with open rates of about 98%, it can also be quite confusing. There are many different ways to send messages, and it’s hard to keep up with the newest developments in the space. 

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Create High Converting Exit-Intent Popups With These 5 Hacks
Callum

Create High Converting Exit-Intent Popups With These 5 Hacks!

Popup forms can be surprisingly effective at turning a website visitor into a subscriber to your mailing list. With a statistically confirmed conversion rate of about 3.09%, you can’t afford to miss out on them as a chance to increase sales for your business. So what is it about exit-intent popups that make them essential to your growing business?

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Why Pop-Up Forms Could Be Your Business’ New Best Friend
Callum

Why Pop-Up Forms Could Be Your Business’ New Best Friend

Pop-up forms are one of the most popular ways for businesses to attract new subscribers and grow their mailing lists. Remember, you must get people to opt in to receive messages from you before promoting anything to them via email. A well-made pop-up form could mean the difference between another addition to your subscriber list or a website visitor that immediately ignores…

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