Lead Magnet Ideas To Grow Your Email List Faster
Callum

Lead Magnet Ideas To Grow Your Email List Faster

It’s almost a given that you need an email list to grow your business. But do you know what the first step is? You need a lead magnet. A good lead magnet will help you create more leads and new customers faster than any other marketing tactic, but it can be hard to find one that stands out from the rest of the noise on the internet. That’s why we created this blog post: to give you some ideas for creating a powerful lead magnet with ease.

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7 Creative Ways to Use Exit-Intent Pop-ups
Callum

7 Creative Ways to Use Exit-Intent Pop-ups

If you’re a marketer or business owner, you know it’s often difficult to get someone onto your website. Once they’ve made the leap and clicked on your site, it can be even harder to keep them engaged with what you have to offer. Exit-intent pop-ups are one of the most creative ways marketers can use technology to increase engagement from potential customers. 

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Double Opt-In: 8 Reasons Why You Should Move Towards It
Callum

Double Opt-In: 8 Reasons Why You Should Move Towards It

Double opt-in was introduced as an anti-spam measure, but with the rise of email marketing tools like Mailchimp and Constant Contact, double opt-in isn’t as much of a problem anymore. The real reason double opt-in is gaining popularity again is because of how effective it can be at reducing unsubscribes and bounces from your list. Here are five reasons why you should start using double opt-ins on your website today.

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SMS Short vs. Long Codes: What's the Difference?
Callum

SMS Short vs. Long Codes: What’s the Difference?

Although text messaging is the most effective marketing channel with open rates of about 98%, it can also be quite confusing. There are many different ways to send messages, and it’s hard to keep up with the newest developments in the space. 

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