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Email personalization involves closely monitoring user behavior and utilizing that information to address them directly in your promotional communication. People tend to interact with content that is more relatable to their needs. These personalization tips make your emails even more relatable, turning your engaging messages into increased sales.

When your email subscriber list starts to accumulate inactive users, don't be so quick to discard them all. Depending on their engagement history with your brand, a good number of them may be encouraged to return to activity. Carefully dealing with unengaged subscribers could mean the difference between recovered and lost sales.

So you've put together a mailing list of the people that are interested in your brand. Perhaps you have an email marketing campaign running, hoping to turn leads into successful conversions. Yet however much you try, the engagement rates for your emails remain woefully low.

Email retargeting can be an essential part of retaining engagement with your brand. Proper execution of this strategy could help to boost sales by reigniting interest in your business. Integrate it into your email marketing strategy and watch as your subscriber list turns from dormant leads to increased purchases over time!

Building your email list is the first step in growing a community around your brand. It can be particularly difficult to do it from scratch, but it is still possible. More resources are available to assist you now than there have ever been, and the population online continues to grow by the day. The best time to start building your email list is today.

Pop-up forms are one of the most popular ways for businesses to attract new subscribers and grow their mailing lists. Remember, you must get people to opt in to receive messages from you before promoting anything to them via email. A well-made pop-up form could mean the difference between another addition to your subscriber list or a website visitor that immediately ignores...

A well-executed email marketing campaign could mean the difference between a non-responsive subscriber list and frequent engagement with your content. However, one of the hardest things for businesses to get right is the number of emails they should be sending and how frequently they should be sending.

Email marketing continues to be one of the best ways for businesses to connect with customers and potential clients online. However, while billions of emails make it into inboxes every day, email open rates remain low for many businesses as a surprising amount of recipients often ignore the emails they receive.

The key to running a successful email marketing campaign relies on many different factors. Even with the simple goal of getting emails to convert, many marketers fall victim to mistakes that affect metrics like open and click-through rates. Here are 9 of the most common blunders that you will often see in marketing emails and how you can avoid them.

We're living in the digital age, where the internet is either a confusing maze or one of the best marketing assets for business owners. It has never been easier to reach your audience, most of whom spend a large portion of their time online.