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Why Pop-Up Forms Could Be Your Business’ New Best Friend

Pop-up forms are one of the most popular ways for businesses to attract new subscribers and grow their mailing lists. Remember, you must get people to opt in to receive messages from you before promoting anything to them via email. A well-made pop-up form could mean the difference between another addition to your subscriber list or a website visitor that immediately ignores...

How Many Email Campaigns Should I Send Every Month?

A well-executed email marketing campaign could mean the difference between a non-responsive subscriber list and frequent engagement with your content. However, one of the hardest things for businesses to get right is the number of emails they should be sending and how frequently they should be sending.

7 Things You Should Be Doing To Improve Your Email Open Rates

Email marketing continues to be one of the best ways for businesses to connect with customers and potential clients online. However, while billions of emails make it into inboxes every day, email open rates remain low for many businesses as a surprising amount of recipients often ignore the emails they receive.

9 Common Email Marketing Mistakes That You Might Be Making

The key to running a successful email marketing campaign relies on many different factors. Even with the simple goal of getting emails to convert, many marketers fall victim to mistakes that affect metrics like open and click-through rates. Here are 9 of the most common blunders that you will often see in marketing emails and how you can avoid them.

Email Marketing: The Best Business Growth Strategy and Why You Should Be Using It

We're living in the digital age, where the internet is either a confusing maze or one of the best marketing assets for business owners. It has never been easier to reach your audience, most of whom spend a large portion of their time online.
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