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Email marketing is an effective way for brands to connect with their customers. In fact, it's so popular that there are now 3.9 billion email users worldwide, and this number is expected to increase even more by 2023!

Did you know that the subject line of your email is one of the essential aspects in deciding whether or not someone will open it? It might seem like an insignificant detail, but it's been found that a good subject line can increase your open rate by 19%. According to Invesp, 47% of email recipients open an email based on the subject line.

We have all been there: you start reading an email newsletter and its just not a good experience, so then click the unsubscribe button a few days later. It is not intentional- we are just too busy to keep up with the content. But when users continue to unsubscribe from your emails, it could mean that there is something wrong with what you are sending out.

If email marketing is not a part of your e-commerce strategy, you are missing out on one of the most effective ways to grow your e-commerce business. You can use email marketing for so much more than just emailing customers with newsletters and promotions.

Artificial intelligence is changing the way we do things online, and email marketers are not exempt from this change. In fact, AI is already being used by some of the biggest names in email marketing to improve their campaigns' performance. So how does artificial intelligence work with email marketing? Let's find out.

Regardless of the specific industry, effective email campaigns fare better than social media ads. They have a more personal reach to an audience, and it is impossible to overlook their high ROI and engagement rates.

The welcome series of emails is one of the most valuable aspects of interaction with new, prospective customers for any business. Statistically speaking, this set of emails receives the highest rates of engagement out of all email correspondence.

Newsletters are one of the most effective ways to build relationships with your customers and keep them informed about new products and services they may be interested in. However, creating an email newsletter that your subscribers and customers will find valuable can be challenging.

Web fonts are a great way to make your email stand out from the crowd and give it personality. But they do have their disadvantages, so be sure you're aware of them before deciding whether or not web fonts for emails is right for you.

SMS has been around since the 1980s, but it is only recently that people have started to take notice of its marketing power. It's not just a way to send short messages to customers and prospects anymore - SMS marketing is now being used by businesses as a way to engage with their audiences and increase sales.

Did you know that welcome emails have one of the highest engagement rates of all marketing emails? Research has found that they generate about 4 times more opens and about 5 times more clicks than most emails in a marketing campaign on average. Why is this?

Popup forms can be surprisingly effective at turning a website visitor into a subscriber to your mailing list. With a statistically confirmed conversion rate of about 3.09%, you can't afford to miss out on them as a chance to increase sales for your business. So what is it about exit-intent popups that make them essential to your growing business?