Although text messaging is the most effective marketing channel with open rates of about 98%, it can also be quite confusing. There are many different ways to send messages, and it’s hard to keep up with the newest developments in the space.
The subject line is the first thing that people see in their email inboxes. It grabs attention and tells them what they can expect to find inside of your message. However, writing a persuasive email subject line isn’t as easy as it sounds.
but they can also be a huge pain. Every day we see sites that bots have spammed, and it’s time to talk about how to prevent this from happening to you.
The effectiveness of any email marketing plan relies on how receptive your mailing list is. Engagement is highly dependent on whether or not your subscribers are still willing to receive and interact with your messages. Alas, there comes a time when some users become inactive, and with it, your open and click-through rates go down.
Many online entrepreneurs dismiss email as unnecessary, or worse, a relic of a bygone era. However, email marketing is the single most effective channel for generating leads. It’s also the cheapest.
Email marketing is an effective way for brands to connect with their customers. In fact, it’s so popular that there are now 3.9 billion email users worldwide, and this number is expected to increase even more by 2023!
