6 Essential Elements of an Email Marketing Strategy
Callum

6 Essential Elements of an Email Marketing Strategy

The email marketing strategy can be the backbone of any business. It’s imperative that you create a plan to capture your audience’s attention. The success of your company relies on it! This blog post will cover six essential elements for an email marketing strategy, including how they can help grow your business and revenue. 

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SMS Short vs. Long Codes: What's the Difference?
Callum

SMS Short vs. Long Codes: What’s the Difference?

Although text messaging is the most effective marketing channel with open rates of about 98%, it can also be quite confusing. There are many different ways to send messages, and it’s hard to keep up with the newest developments in the space. 

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How Artificial Intelligence Can Enhance Your Email Marketing Strategy
Callum

How Artificial Intelligence Can Enhance Your Email Marketing Strategy

Artificial intelligence is changing the way we do things online, and email marketers are not exempt from this change. In fact, AI is already being used by some of the biggest names in email marketing to improve their campaigns’ performance. So how does artificial intelligence work with email marketing? Let’s find out.

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